The Only MagSafe Accessory Brand Apple Sells in Its Own Stores
Here's a stat that says more than any spec sheet: MOFT is one of the very few third-party accessory brands Apple actually stocks. The MOFT Carry Sleeve is sold directly in Apple Stores and on Apple.com sitting on the same shelf as Apple's own first-party accessories.
Apple is notoriously selective about what it puts its name near - most accessory brands never get anywhere close to Apple retail, no matter how good the reviews are. For MOFT to earn a spot inside Apple's own stores is one of the strongest trust signals a third-party brand can have, and it says a lot about the build quality and design standard behind everything else in the range too.
What Does MOFT Stand For?
MOFT stands for Mobile Office for Travelers. The brand launched its first product - the world's first Invisible Laptop Stand - on Kickstarter in 2019, where it became one of the platform's most successful tech launches and picked up an iF Design Award. Since then, MOFT has grown to over a million users worldwide and been featured by Wired, The Verge, CNN, WSJ and GQ, off the back of one consistent design philosophy: ultra-slim, foldable, multi-purpose accessories that disappear until you need them.
The Snap System - MOFT's Phone Stands & Wallets
The Snap System is where most people first meet MOFT. It's a family of MagSafe-compatible accessories that all snap onto the back of your iPhone and work interchangeably:
- MOFT Snap-On Stand & Wallet (MOVAS™) - the flagship, and a genuine standout: named one of TIME's Best Inventions of 2025. Just 6mm thick, folds into three viewing modes (portrait, landscape, floating), holds two cards, and doubles as a one-handed grip.
- MOFT Snap Field Wallet - a higher-capacity wallet with a built-in stand, for anyone who wants to carry more than two cards.
- MOFT Snap Phone Tripod Stand & Wallet - adds a tripod mount, built for content creators and video calls on the move.
Every piece is made from MOVAS™, MOFT's own vegan leather - soft, durable and stain-resistant - and every piece works with every other piece, so you can mix and match stands, wallets and cases without losing MagSafe alignment.
MOFT Snap Cases - Built to Work With the System, Not Around It
MOFT's Snap Cases are where the ecosystem really pays off. Rather than a case that just protects your phone, these are built specifically to keep full MagSafe strength while working with every other Snap System accessory - stands, wallets, tripods, the lot.
The cases use the same MOVAS™ vegan leather as the wallets, with a raised bezel for screen and camera protection, and they're stain and scratch-resistant by design. MOFT's current-generation coverage includes:
- iPhone 17
- iPhone 17 Pro
- iPhone 17 Pro Max
- iPhone Air
Plus previous-generation coverage back through the iPhone 15 and 16 series. For those wanting a more structured, tailored fit, the Frame Case MOVAS™ is the premium tier.
Worth flagging: MOFT has an iPhone 18 case in the works too - details are still under wraps, but it's coming. Stay tuned.
The MOFT Dynamic Folio - A Genuinely Different Kind of iPad Case
If there's one product that shows what MOFT does best, it's the Dynamic Folio. Most iPad cases give you two or three fixed angles. The Dynamic Folio gives you 20+, split across two floating modes - a steeper 30° "studio" angle for drawing and note-taking, and a flatter 60° angle for typing and browsing. It folds from a single sheet of MOVAS™-wrapped fiberglass, so instead of a bulky kickstand, the whole case becomes the stand.
MOFT builds the Dynamic Folio across six sizes, covering almost every current iPad:
- iPad mini
- iPad 10th / 11th gen
- iPad Air 11"
- iPad Air 13"
- iPad Pro 11" (M4/M5)
- iPad Pro 12.9" / 13" (M4/M5)
Each one ships with a magnetic pencil holder included. It's a genuinely clever piece of engineering - light enough that it doesn't add real bulk, but sturdy enough to replace a separate stand entirely.
MOFT Laptop Stands & Carry Sleeves
Rounding out the range is where MOFT started - laptop gear:
- Adhesive Laptop Stand and Non-Adhesive Invisible Stand - both foldable down to a few millimetres, light enough to leave permanently attached to your laptop lid.
- Carry Sleeves in 13.3"/14" and 15"-16" sizing - built to protect without the bulk of a traditional laptop bag.
Why MOFT Keeps Showing Up on "Best Of" Lists
Between the TIME Best Inventions 2025 win, the iF Design Award, a spot on Apple's own shelves, and consistent coverage across major tech and lifestyle press, MOFT has built a reputation most accessory brands don't get - recognised not just for looking good, but for solving a real everyday problem with genuinely clever engineering.
Shop MOFT in Australia - with Free Shipping
If you've been trying to track MOFT down locally, AHA Superstore is one of the few places in Australia stocking the range with free shipping included - no import wait times, no customs surprises, just the products shipped from our Melbourne warehouse. Right now that includes:
- The TIME-award-winning Snap-On Stand & Wallet
- The Snap Field Wallet and Snap Phone Tripod Stand & Wallet
- Snap Cases across the iPhone 15, 16 and 17 series
- The Dynamic Folio for iPad Pro 11" (M4/M5)
- MOFT's laptop stands and carry sleeves
Browse the full range here: aha-superstore.com/collections/moft
For iPad-specific browsing, our dedicated page is here: aha-superstore.com/collections/ipad-case, and for laptop stands and sleeves: aha-superstore.com/collections/moft-laptop-stands-cases
Common MOFT Questions Answered
What does MOFT stand for? Mobile Office for Travelers - the name behind the brand's whole design philosophy of slim, foldable, multi-purpose tech accessories.
Is MOFT worth it? For anyone tired of bulky stands and separate wallets, yes - the Snap System in particular replaces two or three accessories with one slim piece, and the build quality (MOVAS™ vegan leather, fiberglass cores) holds up well over daily use.
Are all MOFT products MagSafe compatible? The Snap System, Snap Cases and MagSafe wallets are all built to Apple's MagSafe spec. The Dynamic Folio and laptop accessories use their own magnetic and adhesive mounting systems rather than MagSafe.
Where can I buy MOFT in Australia with fast shipping? AHA Superstore ships the MOFT range Australia-wide from Melbourne with free shipping included
Browse the collection here: aha-superstore.com/collections/moft
